Base Makeup
Shop Korean cushion foundations — the iconic K-beauty invention that delivers buildable coverage with a dewy, glass-skin finish. Find cushions from HERA, LANEIGE, IOPE, AHC, MISSHA and 50+ Korean brands.
HERA
$57
Hera Soft Finish Loose Powder 15g
Perfect for silky finishing powder by HERA. Sets makeup for a smooth, blurred finish.
FEEV
$39
Feev Hyper-Fit Bare Cushion Set
Long-wear lightweight cushion by FEEV. Buildable coverage with a natural, dewy K-beauty finish.
WAKEMAKE
$41
Wakemake Water Velvet Cover Foundation
K-beauty pick foundation that builds easily for medium coverage. Part of the Wakemake Water Velvet line.
WAKEMAKE
$20
Wakemake Defining Cover Concealer
Daily concealer that layers under or over base for a smooth finish. Wakemake Defining Cover Concealer line, shipped from Seoul.
HINCE
$36
Hince Second Skin Mesh Matte Cushion
Pigmented cushion that blends smoothly for a lightweight base. A pick from the Hince Second Skin Mesh range.
MUKAN
$43
Mukan Homme Perfect Spot Concealer
A silky concealer that blends smoothly for a lightweight base. A MUKAN K-makeup pick.
AMELI
$33
Ameli Complement Series Cushion #Bora
Small everyday cushion with the Ameli finish, sourced from Korea. Handled by the KoolSeoul team in Seoul.
GIVERNY
$36
Giverny Milchak Foundation Matte Fit 30ml
Lightweight foundation that evens skin tone with a natural finish. From the Giverny Milchak Foundation line, shipped from Korea.
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